Amazon pioneered the idea of miniature buttons that consumers press to quickly order household staples like laundry detergent and potato chips. Now, a startup has a button for couples to request another household essential: sex.
On Monday, a Kickstarter campaign launched to introduce the world to LoveSynch buttons. The buttons are designed to help partners signal when they’re in the mood for sex.
LoveSync buttons come in a set – one for each person to go on their bedside tables — so you can press it when you want to indicate to your partner that you want to have sex. If both partners tap their respective buttons during the same 15-minute “consensus window,” both buttons will emit a glowing green light so you know the other person is horny too.
Although it’s only a Kickstarter concept at this point, the LoveSync button unveiled by its creators aims for the elegant design of an Apple product of Nest thermostat, with a “CNC machined steel housing” and a capacitive touch sensor.
The device is designed to “take the luck out of getting lucky” so you can “make your move with confidence,” LoveSync’s Kickstarter campaign says. LoveSync is meant to let you know when your partner wants sex so you don’t have to risk initiating and getting shot down.
However, LoveSync’s launch on Kickstarter wasn’t met with entirely positive reactions on social media. Twitter users skewered the device for a number of its features, as well as the product’s description on Kickstarter.
The video accompanying the LoveSync’s campaign page says you can push the button “anonymously” — which is puzzling, considering the buttons are advertised for a two-person couple.
Users also took aim at LoveSync’s high price for a replacement versus simply asking your partner for sex. A set of the LoveSync buttons goes for $57 (unless you nab an early bird price).
Some also drew similarities between LoveSync and the nut button meme, which first emerged online in 2016.
The founders are a Cleveland couple named Ryan and Jenn Cmich, who say i n a promo video they’ve lost the “joys of romance” after being married for 15 years. The buttons, they say, are a solution to an “age-old problem” that allow you to “get your LoveSync on.”
Since the campaign launched Monday, LoveSync already has 84 backers who have pledged more than $4,000.
LoveSync has until March 13 to reach its $7,500 goal, and backers will get their LoveSync buttons in August 2019 if the campaign proves successful.