Facebook, Instagram: Mark Zuckerberg investing $1 billion to pay content creators

Facebook is investing $1 billion to compensate content creators on FB and Instagram. The good news was personally announced by the company’s chief executive officer, Mark Zuckerberg, on Wednesday, July 14.

“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2022,” the FB CEO wrote in a post on Facebook. “Investing in creators isn’t new for us, but I’m excited to expand this work over time.”

FB’s aim for the new compensation package

The new investment was laid out for content creators on Facebook and Instagram until 2022. This means that this is the company’s budget for paying creators for just a year and a half.

According to Reuters, the $1 billion investment will support content creators until the end of next year. The company boosted its payment schemes to compete with rival platforms such as TikTok and YouTube, where top social media personalities are creating content that really attracts viewers.

In other words, Facebook is spending more money to lure creators and top social media influencers to use its platform. Once they do, the tech giant is hoping that their millions of fans would also come to the site.

The benefits and how content creators will be compensated

Mark Zuckerberg’s company will implement bonus programs that will pay creators who hit certain milestones on the platform. This will apply to content producers on Facebook and Instagram.

On Facebook, online gamers who stream their games and other video creators will be given a monthly bonus once they hit milestones after earning Stars. The stars are earned when fans pay their favorite creators through digital tipping during livestreams.

For Instagram creators, they can earn through Reels where they post short video clips. Depending on how their videos perform, they can get incentives for it. Finally, CNBC added that one of the upcoming bonus programs is called the Reels Summer Bonus, which will be launched in the coming weeks in the United States.