Sportemon Go cryptocurrency collapse sends warning to English game

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Questions have been raised over the collapse of a cryptocurrency endorsed by leading players and clubs.

Experts say that non-fungible tokens (NFTs) — unique virtual assets bought and traded using a blockchain, a form of digital ledger — promoted on social media by Liverpool’s Andy Robertson, Manchester United’s Luke Shaw and Chelsea’s Callum Hudson-Odoi may now be worthless after the cryptocurrency token used to buy them ceased trading.

Sportemon Go, which sponsored Rangers and Hibernian in the Scottish Premier League, announced on its website that its “SGOX Token has ceased trading” and that it can be redeemed for another cryptocurrency.

Martin Calladine, an author who has investigated cryptocurrencies and sport, said: “Now the Sportemon Go token has ceased trading then anyone who has bought the