The Stock Market Hates Keurig Dr Pepper’s Deal for Peet’s Coffee. Here’s Why.

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Keurig Dr Pepper projects that the post-split beverage company will generate $11 billion in net annual sales. The company says the newly formed coffee business—which would include the Peet’s, Jacobs, Douwe Egberts, and Keurig portfolios—would generate about $16 billion in annual net sales.